Compared to Rivals and 247Sports, how does On3 differ? Rivals and 247Sports both operate in college sports and recruiting, but their strategic plans are different. The plan was executed, and 247Sports now has more than 30 million monthly users, which is roughly 10 times larger. Over the years, we have learned a lot about digital sports media. During our time in the industry, we learned some excellent ideas that we will put into practice at On3. As with its predecessors, On3 has an entirely new vision and strategic plan. Once we are fully launched, our company will look completely different from the first two. It is going to take a while for us to break everything down, but here are three key differences:
Compared to Rivals and 247Sports, how does On3 differ?
At its core, On3 is a database and networking company that connects fans, media, coaches, and athletes. In addition to fans, players, coaches, and brands, “On3 db,” scheduled for release over the next 18 months, is also designed with them in mind. Aside from showing photos, statistics, videos, and rankings, “On3 db” will allow players to customize their content, communicate their message, provide NIL data directly to players, coaches, and fans, as well as house an exclusive education section for parents and players.
A traditional national college sports newsgroup was never attempted before On3. Apart from recruitment, our previous entities specialized almost exclusively in local and team coverage. In addition to covering what happens in college sports, our writers and reporters will explain why it happened and what it means, from the ground up. Among the team members are writers Matt Zenitz and Eric Prisbell, as well as editor Mike Huguenin, who have covered college football for Sports Illustrated and ESPN.com for over three decades. In addition to covering college sports, Prisbell will also write for other publications. The next step will be to hire other notables.
Through local, team-based coverage, On3 builds, licenses, and acquires fan publications and team websites. College sports’ essence is captured by these iconic team-based brands and recognizable insiders. Our previous ventures are very different from this one. The team sites will maintain their own identities as fan sites, putting their brand and talent front and center, engaging with readers and creating content for the fans themselves, not for a national news desk or a social algorithm.
of “need” for their subscribers, providing them with exhaustive recruiting coverage, which is the site’s primary draw. Subscribers demand that the sites report on high school prospects even more heavily due to their anticipation of signing day next year, during this year’s spring practices. This sets the stage for even granular newsbreaks, which pushes the cycle on and leads to the weirdness that has crossover appeal. Rivals started tracking sixth graders in 2015. As a result of 247’s rating of a fake recruit last month, the recruit ended up in 247’s composite rankings, sparking snipes from all sides.
When Heckman’s business was upended, he retreated-sort of. On AOL, Compuserve, and Prodigy servers, recruiting had begun to flourish by the mid-1990s. Despite the fact that there wasn’t much money in it for the information brokers, fans could dial up and access information about the teens their favorite teams targeted. In addition to Grinolds, other enterprising fans launched their own websites on servers incapable of handling their traffic. A decade earlier, Heckman had negotiated for a greater profit share by uniting the owners of 900 numbers. He thought the same could be done with these sites.